Fans Like Benefits from NFT Ownership; Seek More
While the concepts of cryptocurrency (Bitcoin, Ethereum, etc.,) and non-fungible tokens (NFT) may still be foreign to many Americans, 24 percent of households in the U.S. have owned either or both. And the numbers rise dramatically among avid sports fans, where 57 percent have purchased these new financial assets along with 34 percent of sports fans.
Participation in the buying or selling of crypto and NFTs is especially strong among younger demographics, with 42 percent of those age 18-34, 29 percent of those age 35-54, but only 7 percent of those 55+ saying that a member of their household has bought or sold either.
By almost three to one margin, more men (37 percent) than women (13 percent) have participated.
“Although we are in the early innings of crypto and NFT ownership, sports fans have shown a real proclivity for engagement in these markets,” said Seton Hall Marketing Professor and Poll Methodologist Daniel Ladik. “If managed...
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INN caught up with cryptocurrency investment expert Dan Hoover to review the current landscape and where the market may be heading. The cryptocurrency investment marketplace has gone through severa...