Students participate in the Global Climate Strike march in New York City.
Johannes Eisele | Afp | Getty Images
As the bull market flourished in 2021, many investors took a shine to investments that reflected their values.
Environmental, social and corporate governance — or ESG — investments attracted record levels of new assets. Last year, U.S. sustainable funds attracted almost $70 billion in 2021, a 35% increase over the previous 2020 high, according to Morningstar.
Yet despite record growth, ESG funds have not yet reached mass adoption, according to new research by Betterment. To find out who is and isn’t investing in ESG and why, the firm recently commissioned an online survey of 1,000 investors who hold taxable investments.
Who loves ESG investments, and who doesn’t
More than a quarter of respondents — 26% — said they currently own some kind of ESG-themed investment. Of those respondents, 59% have held those investments for more than a year.
Notably, the survey also found 80%...
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