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Wednesday, May 14, 2025

AAG, Formerly AAG Ventures, Doubles Down on Metaverse Bet Amid Strategic Rebrand

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As part of the strengthened strategic course, AAG Ventures will now be known as just AAG. This reflects the commitment of the company towards building web3 products and services, as well as removing any potential confusion as to what AAG was about.
AAG, standing for "Achip and Achair Global", is inspired by the 1982 World Series of Poker winner Jack "Treetop" Straus. Straus thought he was eliminated after losing a big pot, only to find a single $500 chip hidden under a napkin, and fought all the way back from just "a chip & a chair" to eventually win the main event. AAG's founders also had nothing but "a chip & a chair'' when they started as a guild for Play2Earn games like Axie Infinity. Within seven weeks of the launch of their Axie Infinity scholarship program, the platform onboarded 1500 guild members or "scholars." Since then the guild expanded to 7 countries including Philippines, Indonesia, Brazil, India, Russia, Nigeria, and Argentina.
Following the success of the guild, AAG recognized that there were significant gaps in the web3 ecosystem for mainstream consumers, and set out to build more intuitive products to support Play2Earn games, guilds, as well as services to support learning - as a start. In December 2021 AAG raised $12.5M in private funding to accomplish that goal. The new, simpler name reflects AAG's much wider...



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