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Tuesday, June 24, 2025

'Advertising has taken a hit': The crypto crisis has created an advertising vacuum - Digiday

Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, including advertising.
It’s all they can do to weather a storm that’s been swirling since autumn. Since November, the value of the cryptocurrency market has plummeted from $3 trillion to roughly $900 billion, and analysts predict the meltdown will continue.
Cue a scramble from investors to cash out cryptocurrencies at a time when there isn’t necessarily a bunch of buyers. Therein is the kicker: the more spooked crypto investors get, the more they pump those currencies into the market, leaving a surplus of supply with limited demand. Bad news for any company primed to stoke the belief among investors that cryptocurrencies would make them richer. This belief has been undoubtedly shaken and with it the view of crypto bosses.
The rapid growth, short-term mindset that guided many of them over the last two years, has contorted into a more conservative, survivalist one....



Read Full Story: https://digiday.com/marketing/advertising-has-taken-a-hit-the-crypto-crisis-h...

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