Adim is a new Web3 entertainment company from actor and creator Rob McElhenney.
The startup will use decentralized writers’ rooms to develop IP and then share in future royalties or revenue with NFT-holding co-creators.
The Web3 world is built on a decentralized, collaborative ethos—and it’s pulling in creators from traditional media industries who want to try something new. Now, actor and filmmaker Rob McElhenney from hit TV series “It’s Always Sunny in Philadelphia” aims to use the tech to co-create content and share in the potential royalties ahead.
Adim is McElhenney’s new “entertainment-tech” company, which will see the “Always Sunny” and “Mythic Quest” co-creator and star work alongside emerging creators to develop new characters and story ideas. The “Adimverse” will span original IP created by the participants, and those co-creators will benefit from future entertainment projects that tap into that IP.
“Every beloved character throughout TV, movie, and gaming history has been...
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