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Monday, July 7, 2025

Aura Blockchain Consortium Joins Sustainable Markets Initiative Fashion Task Force - WWD

MILAN – The Aura Blockchain Consortium, founded by LVMH Moet Hennessy Louis Vuitton, the Prada Group and Compagnie Financière Richemont in April 2021 and since then also including the OTB Group and Mercedes-Benz, is joining the Sustainable Markets Initiative Fashion Task Force.
The SMI coalition, aimed at accelerating the transition toward a more sustainable future in the global fashion, textile and apparel sector, was launched by the Prince of Wales during the World Economic Forum at Davos, Switzerland in 2020, and its Fashion Task Force is chaired by former Yoox Net-a-porter chief Federico Marchetti.
The Aura Blockchain Consortium’s technology “will help to build transparency, innovation and a collaborative spirit within the fashion industry and together we will accelerate our path to sustainability,” said Marchetti.
“It is a privilege to support HRH The Prince of Wales’ Sustainable Markets Initiative Fashion Task Force along with its members and teams through the Aura Blockchain...



Read Full Story: https://wwd.com/business-news/technology/aura-blockchain-consortium-joins-sus...

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