Bamboo believes its user-friendly, micro-investment and savings application (app) is a way to make crypto investment easier and less scary for consumers.
In a few weeks, the company, which has focused strictly on the Australian market throughout its four-year history and has about 70,000 downloads, will make the Bamboo app available in the U.S.
Bamboo CEO Blake Cassidy said the huge American crypto market was a logical next step. The current bearish atmosphere may even offer an opportunity to convert increasingly risk-averse investors by enabling them to accrue digital assets safely in small increments. He said the app had already generated tens of thousands of U.S. inquiries, a reflection of its simple interface and clear aims.
“You don’t come to the app and interface with charts and order books and sophisticated tools like leveraged trading,” Cassidy told CoinDesk. “It’s crypto with bumpers. We’re setting up people for success.”
The app operates on the assumption that crypto...
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