Binance cryptocurrency exchange, the world’s largest crypto exchange platform by trading volume has announced it will be the major sponsor of Canadian hip-hop singer, The Weeknd’s "After Hours Til Dawn" tour.
As announced by the trading platform, this sponsorship will be the first of its kind deal and it also marks the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.
Binance exchange has made a reasonable attempt over the past few years to plug itself between culture and sports, and it has made its presence known with sponsorships and investments. Through the partnership with The Weeknd, the trading platform said it “will collaborate with HXOUSE, a think-center and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise.”
Binance exchange also said it will donate $2 million to support the XO Humanitarian Fund, the initiative founded by The Weeknd to...
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