Blockchain firm Metajuice, a subsidiary of Together Labs, on Tuesday said it will launch NFT marketplace in the IMVU metaverse - an avatar-focused social network - having over one million daily active users. MetaJuice has collaborated with IMVU creators for its inaugural collection of wearable in-world apparel NFTs, harnessing the power of the existing IMVU community.
“The NFT marketplace will unlock new functionality our users are excited about, providing our 200,000 creators even more ways to earn. Introducing scarcity, proof of ownership, and ancillary benefits to virtual goods will supercharge the IMVU economy," said Daren Tsui, CEO of Together Labs, the parent company of IMVU.
In the first phase of the launch, IMVU users will be able to wear and showcase their NFTs in the metaverse.
And, if users choose, when wearing an NFT in a room or experience, users will have a special “badge" and name color in the room and in the chat.
Other users will be able to see that and click on the...
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