Singapore, Singapore--(Newsfile Corp. - April 13, 2022) - In a first for Australian cricket, BlockTrust has signed an official licensing deal with Cricket Australia and the Australian Cricketers' Association, together with Rario, to connect over 1 billion cricket fans globally with NFTs. This will eventually see digital collectible NFTs (non-fungible tokens) from Australian cricket, and play-to-earn virtual gaming made accessible to over one billion cricket fans globally.
Using eco-friendly blockchain technology, the multi-year exclusive CA/ACA partnership will introduce NFTs to cricket fans, creating a new fan engagement tool that celebrates the rich history of Australian cricket. The partnership will support the game's growth and support past and present players through their historic achievements being featured in NFT moments.
Mike Alexander, Co-Founder, and CEO of BlockTrust, said, "We are very excited to team up with Rario, Cricket Australia, and the Australian Cricketers' Association to establish Australia's first Sports metaverse designed for the Australian cricket community. BlockTrust has quickly established itself as a leader in developing bespoke NFT marketplaces and web3 experiences, assisting a range of brands and organisations globally to develop and tokenize physical and digital assets."
"BlockTrust is at the forefront of sports innovation and fan engagement. The team has tremendous industry experience and experience to help brands and organizations...
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