Blockchain platform Eluvio has used IBC2022 to bring together content creators, service providers and early adopters to spread the word about how NFTs can empower the media business to find new routes to audiences and greater monetisation.
If you thought NFTs and crypto wallets were just of interest to collectors or traders of digital cartoons of apes, you might be surprised to see the type of content being produced for Eluvio’s content blockchain. Examples are on show at the IBC stand of companies, creators and brands whose content blockchain initiatives have been powered by Eluvio, including Fox, MGM Studios, Microsoft, WWE, The Masked Singer, Dolly Parton, Black Eyed Peas, Rita Ora, independent film makers and many others.
The company held a four-hour session at IBC yesterday showcasing this content to a large number of high-level IBC visitors. The interest among the traditional media companies in deploying content in Eluvio’s “blockchain fabric” is obviously growing, according...
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INN caught up with cryptocurrency investment expert Dan Hoover to review the current landscape and where the market may be heading. The cryptocurrency investment marketplace has gone through severa...