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(Kitco News) - The most recent Brand Intimacy Study conducted by MBLM had an interesting outcome in the realm of cryptocurrencies as it revealed that the top-ranking crypto brand among those surveyed was Cardano (ADA), with a quotient score of 52.6.
The Brand Intimacy Study utilizes artificial intelligence and big data to rank the perceived intimacy level of more than 600 of the world’s leading brands by their customers. The study measures intimacy by reviewing emotional connection, archetypes, and stages (sharing, bonding, fusing) to determine a quotient score between 0 and 100. The higher the score, the more intense the emotional relationship with a brand.
This was the first year that the category of “crypto” was added to the Brand Intimacy Study, and the sector's performance “reveals how users...
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INN caught up with cryptocurrency investment expert Dan Hoover to review the current landscape and where the market may be heading. The cryptocurrency investment marketplace has gone through severa...