Dive Brief:
CFOs wishing to take advantage of the opportunities presented by cryptocurrencies must divorce the value of the coins or tokens themselves from the value of their underlying technologies, Avivah Litan, VP and distinguished analyst for Gartner, said Monday during a talk at the Gartner CFO and Finance Executive Conference.
Litan likened current happenings within the cryptocurrency industry to the early days of the dot.com boom, pointing out that significant failures during the internet’s nascent years did not stop its global spread. CFOs should therefore be careful not to view cryptocurrencies’ fluctuating valuation as an indicator of the success for future commercial applications of virtual currencies.
“It’s normal to have this backlash, and you can’t conflate the coin price, the speculative aspect, with the value of the technology,” Litan said.
Dive Insight:
Today’s CFOs should view virtual currencies and underlying technologies as potential building blocks as Web3...
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