Komposite, a creative products development company, founded by Noam Krasniansky has launched a new blockchain technology that, it claims, will solve the counterfeit problem that challenges brands worldwide.
The platform connects real products using blockchain technology and triple scanning technology embedded into products, making it impossible to counterfeit them, it says.
With counterfeiting affecting $1.8 trillion worth of goods in the global marketplace every year and counterfeiters becoming increasingly sophisticated, Komposite believes only technologically advanced solutions are able to address this problem.
Blockchain technology is having a profound impact on how the world operates, from finance to food and beverage. Komposite’s blockchain can play an important role in overcoming the counterfeit issue that diverts revenues and destroys profits for stakeholders and brands, according to the company.
The company says it is changing how product authenticity can be fortified. This...
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