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Sunday, June 15, 2025

Chipotle courts the gullible with a crypto game - The Verge

Photo by Justin Sullivan / Getty Images
Our fearless leader, Nilay Patel, sent me an article about Chipotle accepting cryptocurrency for payment earlier this year. I did think about writing something to troll my cryptocurrency-hating editor who loves Chipotle, but then Elon Musk did some manner of nonsense, and I forgot.
Chipotle did pay $25 million for giving its customers norovirus, so I guess this is how they’re recruiting new ones
Until now. Chipotle made the mistake of tipping us to its new game for National Avocado Day. It’s called “Buy the Dip” because guac costs extra. The game will, according to its press release, “engage fans in a stock market simulation to ‘buy the dip’ at its lowest point and give away a total of $200,000 in crypto.” Chipotle did pay $25 million for giving its customers norovirus, so I guess this is how they’re recruiting new ones.
“Buy the dip” is a common phrase in the crypto world, though, and it refers to the idea that crypto’s price movement is...



Read Full Story: https://www.theverge.com/2022/7/25/23274297/chipotle-bitcoin-buy-the-dip-flexa

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