Are new technologies like blockchain good ways to trace foods through their supply chain during food contamination outbreaks? New research pokes holes in that idea.
Food contamination outbreaks are regular occurrences in the United States food system and can be costly. In 2006, for example, 276 consumer illnesses and three deaths were attributed to an E. coli outbreak in California, during which spinach disappeared from supermarket shelves nationwide for two weeks and the state’s farmers incurred losses of $74 million.
To protect themselves and their customers, retailers such as Walmart have been promoting blockchain as a novel method for tracing perishable foods such as leafy greens as they travel through the supply chain.
But what is the impact of such traceability technology, particularly on the strategic behaviors of stakeholders within the supply chain, and does it make good on its promises to increase safety and reduce waste? The answer, Fasheng Xu, professor of supply chain,...
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