FRISCO - Dallas Cowboys quarterback Dak Prescott has signed on with Blockchain - following the lead of the crypto company’s recent sponsorship partnership with “America’s Team” - to serve as brand ambassador.
“The world needs change,” said Prescott as part of the announcement. “Crypto offers a path to financial freedom and stands to transform our relationship with money. I’m honored to help generate awareness alongside Blockchain.com as they work towards building the future of finance.”
Building on the first-ever crypto partnership with an NFL team, Prescott, as per the company’s release, “brings his personal brand firepower to introduce crypto to a broader audience.”
As part of the deal, Dak will be featured across TV, radio, social media, and digital, as well as in select personal appearances. Blockchain says Dak “will also appear in educational content designed to increase crypto awareness among football fans.”
On Tuesday, Dak launched the first spot to his 2.2M instagram...
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