World's biggest cryptocurrency exchange by trading volumes Binance, the on Thursday said that it has signed a partnership with footballer Cristiano Ronaldo for the promotion of non-fungible tokens (NFTs).
As part of the multi-year agreement, the Portuguese soccer star and Binance will create a series of NFT collections for sale on the company's platform, the cryptocurrency exchange said, adding that the first collection would be released later this year.
“Through this partnership, Binance will launch a global promotion aiming to give Cristiano Ronaldo’s fans an introduction to Web3 with a compelling entry point into the world of NFTs," the release said.
An NFT is a digital asset that exists on a blockchain, a record of transactions kept on networked computers, and the blockchain serves as a public ledger, allowing anyone to verify the NFT's authenticity and check who owns it. They represent a wide range of unique tangible and intangible items, from collectible sports cards to...
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