FC Barcelona, one of Europe’s most prestigious football clubs, announced a multi-million euro partnership with Socios.com, the blockchain-based sports fan engagement platform.
Socios.com’s owner and technology provider, Chiliz, will invest 100 million (~$102 million) to acquire nearly a quarter of Barça Studios, which manages the club’s audiovisual productions and digital business offerings.
The investment comes after Socios.com began collaborating with the club back in February of 2020 with the launch of FC Barcelona’s "fan token" called BAR.
According to a press release from Socios.com, the investment will enable the club to build better NFT and metaverse projects, while being able to refine its approach to engaging with fans and building community through the use of digital assets.
The partnership intends to create opportunities for the use of BAR tokens that extend beyond Socios.com’s platform.
“We are passionate about the role that technology can play in building communities...
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