Crypto influencers: The crypto business is a young industry that has only recently become popular. Here’s how to get traction with the media, says Viroslava Novosylna of SLOVA Tech PR agency.
Do you know how to communicate your crypto project to the media and therefore the world? You can attract new investors, partners, and clients with the help of crypto influencers from sports, show business, politics, or other spheres. But this isn’t always straightforward.
Crypto influencers as a channel for promoting crypto
Celebrities are one of the most effective ways to reach your target audience. Celebrities have millions of followers on social media channels that make them influencers in their spheres (e.g., football players are followed by fans who want to be like them). These people have an extensive network and can quickly spread information about your ICO/blockchain project.
However, they shouldn’t be chosen randomly. Try to find a person who matches your target audience, has a solid...
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