Although the value of bitcoin has fallen by over 60% from its record highs as of August 2022, this “crypto winter” isn’t reducing interest in purchasing digital currency.
About 56% of consumers say they’re at least somewhat interested in buying cryptocurrency within the next year, according to PYMNTS and BitPay’s August “Paying with Cryptocurrency” survey.
Nearly 42% of millennials say they are either very or extremely likely to buy crypto in the next year. For Gen Z, that number drops to about 26%.
What’s behind the continued fascination with crypto? While nearly 50% of respondents are motivated by the possibility of making money from their crypto investments, about 15% of respondents say the “fear of missing out” is driving their decision.
“History has shown us that the market has defied all odds even during downward periods, so investors remain positive about the ability of bitcoin and cryptocurrencies to remain resilient,” says Iyandra Smith-Bryan, chief operating officer of...
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INN caught up with cryptocurrency investment expert Dan Hoover to review the current landscape and where the market may be heading. The cryptocurrency investment marketplace has gone through severa...