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Thursday, May 22, 2025

Crypto SWOT: Crypto Companies Have Committed Millions to Sports Marketing - Kitco NEWS

Strengths
Of the cryptocurrencies tracked by CoinMarketCap, the best performer for the week was Flow, rising 47.93%.
Cryptocurrency companies have committed more than $2.4 billion to sports marketing in the past 18 months, according to data compiled by Bloomberg. Binance Holdings has signed contracts with soccer icon Cristiano Ronaldo and the Africa Cup of Nations (AFCON) tournament, while Coinbase Global has struck agreements with the NBA and top star Kevin Durant. FTX in the Bahamas has arrangements with Major League Baseball and franchises ranging from the NBA’s Miami Heat to e-sports, writes Bloomberg.
Bitcoin rose as global stocks neared a two-month high and in advance of the U.S. payrolls report. Bitcoin climbed as much as 4% to $23,422 on Friday, staying within the range of around $19,000 to $25,000 that it has held since mid-June.
Weaknesses
Of the cryptocurrencies tracked by CoinMarketCap, the worst performer for the week was Qtum, down 15.93%.
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