Dallas Cowboys quarterback Dak Prescott has signed a multiyear endorsement deal with cryptocurrency firm Blockchain.com as the crypto industry boosts its presence in sports to lure more users.
As part of the agreement, the two-time Pro Bowler will appear in advertisements on television, radio and social media and will make appearances at events. Financial terms weren’t disclosed.
Crypto firms have signed numerous celebrities and athletes over the past year to pitch their brands, with high-profile spots including big names like Tom Brady, Matt Damon and LeBron James, but the industry has drastically cut spending on US TV ads since a crash in the crypto market earlier this year erased trillions of dollars in value. Even so, the deals keep coming.
Blockchain.com has an existing partnership with the Cowboys, the first of its kind in football, as the NFL loosened restrictions on franchises doing business with crypto companies. The league traditionally has been slow to allow new types of...
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