Fresh Del Monte Produce has invested in Jordanian and UK-based startup Decapolis for blockchain-enabled traceability solutions to facilitate innovative and best-in-class solutions for its products and services.
Del Monte, a leading vertically integrated producer, distributor, and marketer of fresh and fresh-cut fruits and vegetables, invested a 39% stake in Decapolis with plans underway to roll out a blockchain-powered traceability solution dubbed Decapolis Food Guard (DFG).
Mohammad Abu-Ghazaleh, Fresh Del Monte CEO and chairman noted:
“Now more than ever, consumers are very cognizant of what goes into their food. With this blockchain technology, they’ll know exactly what has gone into the product, and where it has traveled until the moment it was purchased for consumption. We’re excited to begin rolling out this traceability solution to all Fresh Del Monte products.”
From planting up to the distribution level, the blockchain-based solution seeks to get control of assessments at...
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