The chief crypto regulator for the Gulf emirate of Dubai recently announced that it was publishing new rules on the marketing, advertising or promotion of cryptocurrencies in the city.
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Founded earlier this year, Dubai’s Virtual Asset Regulatory Authority (VARA), which is one of the globe's first regulatory authorities for cryptocurrencies, declared that it would monitor all crypto service providers and their advertisers to ensure that they factually promoted crypto and avoided misleading unsuspecting investors or promising unrealistic returns on investments.
"These regulations address marketing and communications activities.. so that any market information dissemination, and consumer solicitation, [is] designed to safeguard community interests," VARA said.
One of the key concerns of the regulator is how advertisers will discuss crypto; it is particularly focused on whether or not...
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