McLaren's Australian driver Daniel Ricciardo sat down with Cointelegraph during the Token2049 conference in Singapore, discussing his recent involvement in crypto ahead of the 2022 Singapore Grand Prix.
Alongside OKX CMO Haider Rafique, the duo delved into a new partnership between McLaren Racing and the crypto exchange, exploring a variety of entertaining marketing moves between the two brands.
Ricciardo featured in a new OKX advert launched earlier this year standing alongside the McLaren MCL36 F1 racing car while his "spirit animal" honey badger sat in the cockpit of the vehicle. The tongue-in-cheek advert highlights the relatively unknown status of the cryptocurrency world, which continues to seek avenues to drive wider adoption of the space.
This was a fun one with @okx. I wanted to take home the honey badger pic.twitter.com/pToUqgiBgK
— Daniel Ricciardo (@danielricciardo) September 28, 2022
As the first point of order, Ricciardo admitted that he’d first explored the world of...
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