Vancouver, British Columbia--(Newsfile Corp. - April 20, 2022) - Fandifi Technology Corp. (CSE: FDM) (OTCQB: FDMSF) (FSE: TQ43) ("Fandifi" or the "Company"), is pleased to announce that the Company has entered into a partnership letter of intent ("LOI") with digital media incubator Yoruba Media Labs ("Yoruba"). Yoruba works with brand clients to reach audiences in creative ways, including developing original content/IP that can play out in the tech, gaming and ad spaces. Fulwell 73 is a majority owner of Yoruba.
Under the terms of the LOI, Yoruba will be facilitating business collaborations for Fandom with:
Celebrity esports tournaments
Globally recognized awards shows
Original scripted programming
Live music events and venues
Yoruba is headed by Wally Eltawashy, who was an executive produce on HBO's Jeffrey Wright feature O.G. and Showtime's The Go-Go's documentary. Mr. Eltawashy has worked with brands, tech start-ups and investors including P&G, Volkswagen, Adidas and Molson Coors. The alliance with Yoruba will help in creating digital content and digital experiences that build a deeper engagement with fans and audiences related to a particular show or brand.
Mr. Eltawashy comments, "Yoruba Media Labs is built on innovative ideas that entertain, inspire and uplift people through content. Through our partnership with FandifiTM, we will be introducing the Company's prediction engine and NFT rewards marketplace to leading content creators, broadcasters, and influencers...
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