05 Aug 2022 --- Researchers at Finland’s Aalto University have developed and tested a pilot app to help consumers evaluate their shopping choices and offer new insights about the impact of certain foods.
“For example, many participants said the app was an eye-opener about the high emissions associated with cheese,” says Shreya Sood, who developed the index together with Ruta Jumite.
She adds that the app helped people begin to question their assumptions about certain protein sources.
“Overall, users in the pilot project felt that it could help translate sustainability goals into actions. It motivated them to consistently make sustainable choices and created incentives to eat in a climate-friendly way,” says Sood.
Blockchain for good
The study is part of the EU-ATARCA project, which aims to create and promote “anti-rival tokens,” a blockchain-based technology that encourages the sharing of digital goods.
Blockchain technologies can be used to reward individual choices, the...
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