American web services provider Yahoo has announced that it is launching a series of metaverse activities in Hong Kong.
Yahoo plans to launch activities to explore the use of immersive advertising technologies. The company’s announcement comes a day after Meta Platforms announced similar plans to use Hong Kong as a testing ground to roll out several metaverse initiatives.
Yahoo’s announcement stated that the company will host virtual concerts and exhibitions on the popular metaverse platform Decentraland. They plan to feature local idols and artists and release a limited amount of non-fungible tokens (NFTs).
“Yahoo Hong Kong has always been providing a wide range of online services that are relevant to people’s daily lives, including using the latest technology to improve and enhance the user experience,” said Lorraine Cheung, head of the audience at Yahoo Hong Kong. “We hope to use the metaverse to connect people regardless of time and physical location.”
Yahoo is also launching an...
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