×
Thursday, May 1, 2025

GameStop adding NFT trading cards to loyalty program perks as it deepens push into digital world - CNBC

In this article
BBBY-0.13 (-1.48%)
CHWYUNCH
GME+0.28 (+1.01%)
Pedestrians pass a GameStop store on 14th Street at Union Square, Thursday, Jan. 28, 2021, in the Manhattan borough of New York.
John Minchillo | AP
GameStop is adding NFT trading cards for the virtual game Gods Unchained as a perk for its loyalty program members as the legacy retailer works to deepen its reach into the crypto-centered web.
The partnership marks GameStop’s latest venture with cryptocurrency and non-fungible tokens, which are unique digital assets, as the struggling retailer works to transform its business. In July, the company launched an NFT marketplace. In September, it announced a partnership with cryptocurrency exchange FTX.
GameStop’s pivot into the digital world is central to the transformation project under new CEO Matt Furlong and board chair Ryan Cohen, founder of Chewy and former activist investor at Bed Bath & Beyond. Cohen has been a muse for many meme stock investors, who brought GameStop...



Read Full Story: https://www.cnbc.com/2022/09/14/gamestop-gods-unchained-nft-trading-cards-to-...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.