Despite the best efforts of companies like Ubisoft and Square Enix, gamers have thus far resisted NFTs from coming anywhere near their favorite titles. Instead of putting nonfungible tokens in games, GameStop is hoping to sell them directly to players. The gaming retailer on Monday launched its own NFT marketplace.
GameStop’s business has struggled over the past decade as people increasingly buy games online, a trend pronounced enough that Sony offers a digital-only PlayStation 5
. With a customer base in flux, the company now eyes the lucrative NFT market, which was last year worth $25 billion. In addition to its newly-launched marketplace, GameStop also offers its own cryptowallet.
NFTs are tokens minted from a blockchain that certify ownership of a digital asset; they’re the digital equivalent of the deed to a property. Critics say NFTs are a temporary craze that will eventually fade to obscurity once the bubble well and truly bursts, while proponents argue NFTs will change the...
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