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The 22-minute video went throught a variety of questions. LBank's Co-founder Johnason Chen, COO Shantnoo Saxena, CMO Kaia Wang, and head of marketing MENA Abhinav Mehta appeared in the video, covering topics in their respective areas. LBank has been teasing on their social media platform about the awaited logo update for some weeks before finally officially announcing the video release. The video also revealed that the logo change and all-around style update will be made gradually in the coming months.
The biggest notable change to LBank's new logo is the distinct design in the letter B. CMO Kaia Wang elaborated on the design by saying, "It's actually a simple typography logo with just the word LBank instead of the old shape we had. The new logo is more flexible and classy and can be used in more diverse settings. We're still our dedicated and professional selves, now upgraded and stronger. The B looks a bit like a match where you can create light, a strain of DNA that symbolizes life, or also it could be seen as a vertical sign of infinitas, which represents the limitless possibilities of metaverse and crypto verse. So it's generally a symbol of creation, knowledge, and infinitas. "
Wang also touched upon topics such as globalization and localization in LBank's Marketing plans. "We're building a truly global team. We look for local...
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