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Saturday, April 19, 2025

How Blockchain Can Be a Creative Disruptor of Business - Northeastern University

Blockchain—a highly encrypted method of transmitting data across a network—first came to public consciousness with the rise of cryptocurrencies like Bitcoin and Ethereum, but major businesses have been slow to adopt the technology.
Now, a new book by Northeastern professor of international business and strategy Ravi Sarathy, “Enterprise Strategy for Blockchain: Lessons in Disruption from Fintech, Supply Chains, and Consumer Industries,” explores the whys behind this reticence and offers solutions to the problems blockchain still presents.
Blockchain relies on a distributed network of computers to provide “a very high standard of encryption,” Sarathy says, in which member computers within the network collectively validate transactions.
When a transaction is certified, it gets added to a “block,” each of which contains information about transactions in the previous blocks. As these blocks stack up, they form a chain, an “immutable” digital record, or ledger, of every transaction that’...



Read Full Story: https://news.northeastern.edu/2022/10/18/blockchain-business-use/

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