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Blockchain and cryptocurrency have become buzzwords far beyond the worlds of digital marketing and technology. Experts predict the blockchain market will grow to nearly $40 million by 2025. But while crypto-related buzzwords have become impossible to avoid daily, not everyone is fully aware of what the shift toward blockchain technology will mean for brands, consumers and digital marketers.
Related: 4 Ways Your Small Business Can Benefit From Blockchain
What is blockchain, and how does it work?
Blockchains are electronic ledgers or databases. They are shared between different connections in computer networks and store information in a digital format. Blockchains differ from other databases because the technology at their core guarantees that records are kept secure.
Another difference between a blockchain and other databases is how the data is structured in the ledger. As the name suggests, blockchains group data...
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INN caught up with cryptocurrency investment expert Dan Hoover to review the current landscape and where the market may be heading. The cryptocurrency investment marketplace has gone through severa...