In Formula 1 terms, crypto products are effectively the sport's 'new tobacco' - the products are controversial, the brands are flush with cash, have limited global marketing platforms, and chime with the high living image of F1.
Equally, as many are discovering in France and elsewhere, the advertising of such products is not only becoming increasingly regulated, but the applicable laws are extremely hazy.
Eight of ten teams currently have crypto partners of some sort, with Williams and Haas being the outliers. Indeed, some teams have two such partners: Alfa Romeo, with Vauld and Floki, and Red Bull Racing, who are partnered by ByBit and Tezos, the latter shared with McLaren. Also on a sharing kick are F1 and Aston Martin, who have both inked deals with Crypto.com.
Another complication is that the term 'crypto' covers a variety of products, namely virtual currencies, trading platforms and virtual wallets.
Factor in that some brands, such as controversial Alpine sponsor Binance,...
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INN caught up with cryptocurrency investment expert Dan Hoover to review the current landscape and where the market may be heading. The cryptocurrency investment marketplace has gone through severa...