In brief
PussyDAO is a new Web3 startup that plans to sell Solana-based NFTs that can be redeemed for physical panties and other goods.
It was started by Izzy Howell, formerly head of growth at Cypher.
Izzy Howell, a former core contributor at Solana derivatives protocol Cypher, tells Decrypt's Dan Roberts at Chainlink SmartCon 2022 what she's up to now: a streetwear and lifestyle brand called PussyDAO that will soon launch Solana NFTs tied to physical apparel.
Most people today likely first associate NFTs with digital-only items like profile pictures, artwork, and collectibles. But blockchain tokens can also be tied to physical art, property, and other tangible assets.
In one provocative example of how NFTs could shake up retail and apparel, PussyDAO aims to use Solana NFTs as redemption coupons to purchase things like underwear and streetwear.
Founder and CEO Izzy Howell, formerly head of growth at Solana derivatives protocol Cypher, told Decrypt at this week’s Chainlink SmartCon...
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