Salvatore Ferragamo, the Italian luxury fashion brand has entered the Non-Fungible Token (NFT) scene in grand style.
As announced, the NFT booth permitted anyone to walk in and choose from a wide array of designs from the artist Shxpir while minting their own personalized NFTs on the Ethereum blockchain network. While the booth was opened to all, only 256 NFTs were minted.
Shxpir brings class in a unique and relatable way. The artist creates psychedelic, 3D digital art with glitch and surrealist elements, and has also designed a limited-edition capsule collection of physical items for Ferragamo consisting of 200 t-shirts and 150 sweatshirts.
“Shxpir reflects the energy of New York City and Soho. He’s able to evocatively juxtapose grit with luxury in a way that not many others can,” said Daniella Vitale, North America CEO for Ferragamo, describing the decision to onboard Shxpir as the artist to bring the company’s ideas to life.
The Salvatore Ferragamo NFT booth is described as a...
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