Kia America, a leading automotive brand, has launched a new creative campaign featuring non-fungible tokens (NFTs) for its iconic 2023 Kia Soul model.
“The 30-second spot features NFTs as talent and incorporates a unique QR code embedded into the creative.”
Therefore, viewers will have the opportunity to attain one of the 10,100 Kia-themed NFTs by scanning the QR code using their smartphones. Afterward, the NFTs will be stored in their Sweet blockchain wallet.
Russell Wager, Kia America’s marketing vice president, stated:
“With its iconic style, endless adaptability, capability, and advanced technology, Soul redefined the boxy small-car segment when it was first launched in 2009 and has steadily evolved to appeal to customers across generations with its edgy good looks, practicality, and efficiency.”
The 10,100 Kia NFTs draw inspiration from the DASK digital collectibles and the new 2023 Kia Soul. Wager pointed out:
“The Soul is as individualistic as the NFTs are, and as a brand,...
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