UK esports organisation LDN UTD have this morning announced a blockchain-based partnership with ARterra Labs.
The pair will collaborate to provide digital collectibles ‘that serve to enhance fan engagement, educate fans on the technology, and add value to LDN UTD’s community wherever they are – in stream, online and at LDN UTD’s Camden Centre of Excellence‘.
LDN UTD is an org that competes in several titles, including Valorant, Fortnite, League of Legends and FIFA, and tackles social issues, such as by running campaigns addressing racism (with the Rio Ferdinand Foundation) and diversity, mental and physical health and more.
ARterra Labs is an NFT/web3 fan engagement tool provider focused on esports and gaming content creation, that has previously partnered with esports orgs like Complexity.
ARterra, which is built on the Near protocol, says it is carbon neutral, and that its mission is to ‘provide tools to increase engagement, become easily discovered, and create new revenue...
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