Premier League football club Liverpool FC has announced it will expand its partnership with French blockchain startup Sorare, despite the firm being under investigation in the UK.
The Paris-based startup is known for its fantasy sports game, in which users can purchase digital assets in the form of player cards. The company first partnered with Liverpool FC last year, launching digital assets using blockchain technology representing players from the team.
The Merseyside team has now announced an expansion of its partnership with Sorare, making it an official global partner. Liverpool will be collaborating with the startup to produce “multimedia content” and “new unique experiences”, according to the official announcement.
“At Liverpool Football Club, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to this club,” said Ben Latty, commercial director at Liverpool FC.
“We’...
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