After Hermes sued NFT project MetaBirkins for allegedly using its brand to sell digital collectables in December last year, the luxury brand giant has joined other top fashion companies in a quest to gain a foothold in the virtual world.
Patent attorney Mike Kondoudis wrote that Hermès filed a trademark application for cryptocurrencies, NFTs, and the Metaverse with the U.S. Patent and Trademark Office (USPTO) on August 26.
The company filed a trademark application for “retail store services featuring virtual goods,” as well as fashion and trade shows in “online virtual, augmented or mixed reality environments,” and “an online marketplace for buyers and sellers of virtual goods.” the patent covers metaverse, crypto and NFT-related products and tokens.
Hermès also plans to host fashion shows, trade fairs and exhibitions, guided tours and games in virtual, augmented or mixed reality.
On April 22, Axel Dumas, chairman of the executive board of Hermès, said at the recent annual general...
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