DUBAI: MEmob+, a data and location-driven marketing services company, has announced its strategic investment in GeoDB, a decentralized peer-to-peer data-sharing ecosystem, to help accelerate innovation in blockchain.
The investment reinforces the companies’ shared vision of democratizing data, changing how data is shared and monetized by users and brands, according to a joint statement.
MEmob+ and GeoDB’s shared focus includes a decentralized wallet, with a vision of empowering people to earn rewards for the data they share. The soon-to-be-released decentralized wallet allows users to earn GeoTokens providing a secure bridge to the world of cryptocurrency.
Launched in 2009, GeoDB is a pioneer in the decentralized blockchain data-sharing ecosystem.
The digital wallet will be a major source of data collection for both companies, re-establishing the relevance of users as data creators and solidifying their presence as the core assets in a digital marketplace.
Both companies aim to...
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