Global management consulting firm McKinsey & Company says the metaverse has the potential to generate value equivalent to the world’s third-largest economy, Japan.
In a new report, McKinsey says that based on the metaverse’s consumer and use cases, the nascent sector could be worth $4 trillion to $5 trillion by 2030, divided up among multiple markets.
“We estimate it may have a market impact of between $2 trillion and $2.6 trillion on e-commerce by 2030, depending on whether a base or upside case is realized. Similarly, we estimate it to have an impact of $180 billion to $270 billion on the academic virtual learning market, a $144 billion to $206 billion impact on the advertising market, and a $108 billion to $125 billion impact on the gaming market. These effects may manifest in very different ways across the value chain, however.”
According to McKinsey, companies are now leveraging the metaverse could be building lasting competitive advantages. The report says executives...
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