New Features and Functionality with Targeted Marketing Expected to Drive User Growth and Future Monetization
Over the last six months, management has remained focused on two key growth initiatives: The expansion of the capabilities and features of the Mijem app, and the re-establishment of its pre-pandemic user acquisition success. Following conversion rate testing of its strategic marketing acquisition initiatives, the Company is ready to drive user growth, which in turn will lead to monetization and future revenue contribution.
"Mijem has made solid progress post the pandemic," said Laurie Freudenberg, CEO of Mijem. "Through our understanding of the evolving student market as well as user feedback, we are adding new features, and app download growth tells us that the improvements we're making to the app and our marketing strategy are both working. We expect to see continued strong download growth through the end of the year as Mijem continues to develop brand awareness among North American college and university students."
Expanded Mijem Offering
The Mijem app was originally released to the college / university market in 2017 and was focused on providing college students the ability to buy and sell items with their peers on campus. Mijem quickly grew across over 70 campuses and was ranked as a leading app on both iOS and Android. However, like many businesses, in April of 2020, the pandemic stopped that growth as students stayed home, tempering the use of the app's core...
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