Kraft Sports & Entertainment, which owns the National Football League’s (NFL) New England Patriots, has signed a multi-year partnership with Web 3.0 software solutions company Chain.
The deal designates the company as the official blockchain and Web 3.0 sponsor of the Patriots and also covers other Kraft-owned properties, including Major League Soccer (MLS) outfit the New England Revolution, Gillette Stadium and Patriot Place.
As part of the agreement, Chain will explore ways to utilise its products and services to develop new Web 3.0 experiences at Gillette Stadium, the home of the Patriots and Revolution.
“We are proud to partner with Kraft Sports + Entertainment to envision the future for Gillette Stadium, the New England Patriots and New England Revolution,” said Deepak Thapliyal, chief executive of Chain.
“Our team is excited to help Kraft Sports + Entertainment build cutting edge experiences for stadium visitors utilising Chain’s proprietary blockchain technology.”
Murray...
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