Web3 software firm Chain has entered into a four-year marketing deal with Kraft Sports + Entertainment, a sporting subsidiary of Kraft Group, to serve as the “official blockchain and Web3 sponsor” for the New England Patriots, New England Revolution, Gillette Stadium, and Patriot Place.
Chain and Kraft Sports + Entertainment will work together to develop “state-of-the-art Web3 experiences” for Patriots and Revolution fans, according to a press release.
Chain CEO Deepak Thapliyal told Decrypt that “the vision is to be the tech stack and backbone for all the possible verticals for the Kraft organization which includes Patriots, Revolutions, Gillette, etc. to ensure they become the NFL leader in this space.”
“We plan to offer very unique Web3 and NFT integrations for them throughout this partnership,” he said.
Founded in 1998, Kraft Group is a consortium of private corporations which operate within the sectors of sports, manufacturing and real estate markets. (It is not to be confused...
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