Maintaining a feelgood atmosphere is now a full-time job aimed at keeping prospective investors interested – and distracting holders from a troubled market
Don’t call it a collapse – it’s just a vibe shift.
Since January, the market for non-fungible tokens (NFTs) has been locked in a downward spiral, with sales on one popular platform falling to less than one-seventh of their January peak, and the buyer of the so-called “Mona Lisa of the digital world” – a $2.9m NFT of Jack Dorsey’s first tweet – being forced to sell for just $6,800.
To shore things up, NFT projects have turned to a new kind of role: the vibes manager.
Also known at some companies as a “Chief Vibes Officer” or “Director of Vibes”, the vibes manager is something of a cross between a marketer, influencer and investor relations officer, tasked with promoting NFT projects to newcomers while reassuring existing funders. The goal? To keep things positive, no matter what.
“Vibes are everything,” explained tropoFarmer, a...
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