×
Monday, June 16, 2025

NFTs are coming for the loyalty perks programs at brands like Budweiser - CNBC

Alex Tai | SOPA Images | Getty Images
NFTs, or non-fungible tokens, have come for just about every corner of the Internet and every business willing to throw money at what’s been dubbed “Web3” — a hypothetical, future version of the net based on blockchain technology.
As they do, Hang, a new B2B startup in the fledgling space, is looking to help some of the world’s largest brands replace their existing membership and loyalty programs with NFTs using the technology.
The rise of the internet meant that anyone could view images, videos and songs online for free. People are buying NFTs out of the belief that they’ll be able to prove ownership of a virtual item through blockchain technology, which serves as a digital ledger of transaction history.
Last week, the company announced that it raised a $16 million Series A funding round led by crypto venture firm Paradigm, which holds a stake in some of the largest crypto players, including FTX, BlockFi, and Coinbase. Additional Hang investors...



Read Full Story: https://www.cnbc.com/2022/07/23/nfts-are-coming-for-loyalty-perks-programs-at...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.