American retail giant Walmart has taken its first steps into the Metaverse with the launch of Walmart Land and Walmart’s Universe of Play on Roblox.
According to the company’s Monday announcement, Walmart Land focuses on “immersive experiences,” with key features including a physics-defying Ferris wheel, unlockable tokens and badges, an interactive piano walkway and a D.J. booth for users.
See Walmart like never before
Walmart Land is our new world on #ROBLOX with fun & games for all. From film to fashion — whatever you’re into, let’s have some fun with it. Come for the inspo, stay for the verch & live performances.
Let’s go! https://t.co/leZ4CITCjN pic.twitter.com/4r26MHHk5i
— Walmart (@Walmart) September 26, 2022
Products from Lottie London, Bubble, UOMA by Sharon C and other brands will also feature in the virtual world, along with a store of virtual merchandise, or “verch,” for user’s avatars.
In October, Walmart Land will add a motion-capture concert called Electric...
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