For the second time since the global pandemic, New York Fashion Week has dawned upon the city, bringing a flock of cascading black fabric, billowing sleeves, and sky-high stilettos to the streets of Lower Manhattan. Models drape themselves around town, Perrier water flows, and the glitterati party like it’s 2019; yet, vestiges of the pandemic hide in the crevices. After two years in a digital void, something in the culture has shifted—and this time, NFTs, the techno-pandemic darling, are taking center stage.
Multiple runway shows pay homage to Web3, and like most fashion statements, it’s the opposite of subtle. Designer Tommy Hilfiger’s show was billed to blend the real world with the metaverse, a mashup he bizarrely branded as “phygital” (physical meets digital). The production—staged at a drive-in movie theater in Brooklyn—was livestreamed in Roblox, where avatars wearing renderings of the outfits strutted through a virtual cityscape. Viewers could purchase real-world versions of...
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https://www.fastcompany.com/90790066/at-this-years-nyfw-crypto-and-web3-take-...
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